Why we buy what we buy! Why men like to super sports cars and large SUV's dream Neuroscience clear: brands are far more surrounded by a striking design, detectable products.
Exciting: Daimler-Chrysler (also applies to Porsche) showed twelve men, the images of 66 different cars and scanned the brain activity through the fMRI . (MRI), the sports car stimulated a brain region that is in accordance with Henrik Walther, a neuroscientist in the study, with a reward and reinforcement "does work. What is it for men are often the biggest reward and reinforcement? " Sex!
Just like a peacock trying to attract with its magnificent tail feathers a female, then appeared to attract participants with women with sleek sports cars and their engines roaring to do. Walter goes a step further and explained that female birds to those of the peacock spreads at most, prefer males with inconspicuous plumage! Because length and splendor of the peacock's feathers are in direct proportion to strength, power and social status of the peacock. (We still speak of the animal world!)
Just prefer women also men with eye-catching, versatile sports car or potency bursting SUVs: "If an animal is strong and successful, it can also power so to something Excess use, "said Walter.
more interesting information in the book: BUY - OLOGY brand guru Martin Lindstrom from.
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