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Why we buy what we buy - BUY-OLOGY by Martin Lindstrom

Here is the Book Review, the previous post. Interesting, cause what all the daily marketing and advertising messages in our brains, or not.

Why we buy what we buy

Translated by Brigitte Hilgner
What do we really know about why we buy what we buy? No one has ever developed, what exactly in our brain happens when we make purchase decisions - the marketing guru Martin Lindstrom will change that now. In his bestseller "Buyology," which was translated into 25 languages, the native of Denmark presents the fascinating results of his revolutionary neuromarketing study in which he examines for the first time the direct effect of marketing on the human brain. It reflects the results do not yet know even the most sophisticated companies, advertising makers and marketers of our purchase of thought recognizes the common prejudices about our buying habits and gives us interesting insights into the impact of our decisions, our buying habits, and ultimately ourselves

Martin Lindstrom
Martin Lindstrom, born 1971, is an internationally recognized expert on branding. With only twelve years, he founded his own advertising agency and laid the groundwork for his meteoric career that made him one of the best known marketing gurus of the world. His clients include the Walt Disney Company, Nestlé, LEGO, American Express, Mercedes-Benz, McDonald's and Microsoft.
Have fun to read.